Alex Kummerow and Julia Wills began Herbivore in their Seattle kitchen in 2011, with the goal to create an all-natural skin care brand that delivered tangible results. That goal has well and truly been achieved, and many of their products still start life in that same kitchen.

Multiple vegan cruelty free beauty products from Herbivore
Photo credit: Cult Beauty

Herbivore’s product range covers your head to your toes, from body oils to glow masks, cleansing bars to body polish. Their ingredients are carefully thought out, inspired by scents, textures, crystals, oils and – most importantly – nothing contains any synthetics or fillers. Every ingredient serves a purpose.

“All of our formulas are original, created and tested by us, on real people — never on animals and always from scratch.”
Drops of oil on pink paper
Photo credit: Cult Beauty

Whilst many of us enjoy our skincare regimes, Herbivore want us to enjoy a skincare ritual. Take that period at the beginning and end of the day to breath, and enjoy some well-deserved ‘me time’. They’ve achieved this through the concentrated scents and indulgent textures of their products, whether you’re applying vibrant citrus oils or jasmine green tea toner, there is magic in familiarity.

Herbivore’s entire range is 100% vegan and cruelty-free, and their packaging is recyclable and reusable. Right now you can enjoy a FREE Mini Facial Oil Trio with any £45 spend on Herbivore on Cult Beauty.

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